Perfume

Today, Advertisement sells by creating an artificial representation of the culture it mimics. Don’t Look at ME is a critique of today’s advertisements and their exploitation of sexuality as a mean to sell a product by narrating the influence it has on a young girl going through different possible stages in her life in relation to her sexuality. This series of pieces works to raise concerns about sexual desires, voyeurism, exhibitionism, and influence that we encounter in ads while juxtaposing these themes to what we take for granted in the world that is represented to us in sexually charged advertisement. It is not my intent to offer an answer or an opinion on the subject but to simply suggest a forum to promote conversation on the topic. To let people develop their own opinion from the information given to them is one of the main concerns of my work by using a socially and politically driven message. // OCAD UNIVERSIY, TORONTO, 2010